Pakistan's first Digital 3D cinema to launch on December 31, 2010

This New Year’s eve, Atrium Cinemas, a project of Regent Properties and Mandviwalla Entertainment are launching the first Digital 3D cinema in Pakistan with a movie which has revolutionised cinematic experience the world over i.e. 20th Century FOX’s “Avatar Special Edition” (Digital 3D) with 9 minutes additional never seen footage. Other premieres include 20th Century FOX’s “The Chronicles of Narnia: Voyage of the Dawn Treader“ (Digital 3D

Previously scheduled for its opening on Friday Dec 24th the management has extended by a week to next Friday, an established day of releasing movies in cinema industry. The decision for this shift has been taken in the larger interest of securing additional but essential time required for running an uninterrupted technical drill and training programs. Atrium Cinemas are introducing the deployment of the latest DCI-Complaint, D-Cinema or Digital Cinema technology with 3D capability in the country.

The sophisticated Three Multi-Screen Cinema Complex is equipped with the state of the art facilities of Digital & 35 MM projection including the world renowned Dolby Digital & DTS Surround Sound. The venue is intended to facilitate over 650 people at one time with cinema ‘A’ seating 154, cinema ‘B’ 192 and cinema ‘D’ 312 which is also additionally equipped with the D-Cinema Projection. The cinema has also been designed to be wheel chair friendly and will also provide Assistive Listening device (ADL) for hearing impaired.

Located behind Avari Towers on the 3rd Floor of Atrium Mall, it enjoys the privilege to be established as the first Multi-Screen Cinema Complex in a Mall environment, hence creating another milestone in the modernization of the Industry. The key people behind this project passionately deliver their vision for an incomparable experience. They include:  

a. Mr. Younus Habib (Group Chairman) & Zahid Younus Habib – CEO & Director of the Mall / Cinemas

b. Mr. Iqbal Machiyara / Rizwan Machiyara - Builder of the Mall / Cinemas

c. Mrs. Naheed Mashooqullah - Interior Designer of the Cinemas

d. Mr. Hussain Chagla - Technical Engineer / Consultant of the Cinemas

e. Mr. Nadeem H. Mandviwalla – Head of Atrium Cinemas Project

Location :

Entrance from Raja Ghazanfer Ali Road, Behind Avari Towers, 3rd Floor, Atrium Mall, 

Karachi, Pakistan