KARACHI: Reema Khan’s new film ‘Love Mein Ghum’, scheduled for an Eid release across Pakistan, will mark the start of a new era in Pakistani cinema with corporate giant LUX stepping forward as a presenting sponsor.
Reema’s second directorial venture after Koi Tujh Saa Kahan (2005), stars the actress along with Nadeem, Jawed Sheikh, Momi Rana, Gia Ali, Nabeel Khan, Rambo, Ali Saleem and great Bollywood actors like Johnny Lever. The film has been picturised in Moscow and Pakistan that includes a specially choreographed title song by Pappu Samrat, which has been directed by ace ad man Saqib Malik. To make it different and something special, it has been shot in Malaysia and Baku, Azerbaijan.
The playback voice is that of Ali Zafar for the title track song video and includes the crème de la crème of the Pakistani music, film and television. Artists are styled by Nomi Ansari who dazzles with the wide array of tinsel town inspired dresses, ghararas and bustiers that are expected to shock and wow.
Love Mein Gum is expected to bring back the hard-core Lollywood movie buff back to the cinemas. Earlier in the year, LUX presented the Katrina Kaif starrer ‘Tees Mar Khan’. Now with Reema as face of the brand’s new 1,000 gold coins campaign, her film may get the same television boost in promotions and premieres.
In a press conference to announce the LUX partnership, Reema Khan said, “I am delighted that LUX made this wonderful move to support my film. LUX continues to be the soap of the stars and as the brand ambassador I am the most associated with it”. “I am thrilled that everyone gets a chance to see previews before it gets to the cinemas on Eid. We have enjoyed making the film and hope you will love it too”, said a delightful Reema.
The music track of the film has songs by Rahat Fateh Ali Khan, Ali Zafar, Abrar-ul-Haq, Kailash Kher and Shazia Manzoor. The music is composed by Arshad Mehmood (M Arshad) and Ravi Bal (Ravinder Singh Bal), a UK based composer while the lyrics are penned by Khawaja Parvez.
Speaking at the press conference Sabeen Fazli, Marketing Director Skin, said, “LUX’s association with cinema is undisputed and we are delighted to be able to take this forward by associating with Reema’s Love Mein Gum.
A large number of media personalities, show biz stars, Momi Rana, Resham, Nadeem, Johnny Lever, Jawed Sheikh, Nabeel Khan, Sahiba and Rambo attended the press unveiling in Karachi. Love Mein Gum will be screened at leading cinemas of all cities during Eid. staff report
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