By Saira Agha
Pakistani singer Hadiqa Kiyani has been chosen as the face of
leading clothing and accessories brand 'Quiz' in Pakistan. 'Quiz' is a leading
UK retailer of stylish women's clothing and they introduced their new summer
collection of clothing, shoes and accessories through their stores located at
Vogue Towers and Mall of Lahore.
Shoppers can have the 'Quiz' experience with a range of
formal and casual outfits including dresses and tops, skinny jeans and
jeggings, leggings and trousers, high heels and casual-wear shoes, earrings and
necklaces, handbags and clutches in the brand's 150 plus locations across the
UK and Ireland and 75 plus in Europe, Middle East and Pakistan.
Their latest summer collection ranges from stunning silks to
flowy chiffons, striking dresses with Western silhouettes and cuts, also 'Quiz'
has not just stuck to light summery shades; they have experimented with a lot
of greys, blacks and dark blues to create floral dresses and loose tops.
Accessories range from sparkly rings and necklaces to
wearable and affordable variety of bags and shoes. You can see the latest peep
toes and stilettos in a wide range of colours all set to make you strike a
pose! 'Quiz' this summer is the place to shop, girls!
After making it's presence felt in the fashion circles of
Pakistan, 'Quiz' has decided to take on board, a female style icon, the most
popular female pop singer and a loyal 'Quiz' client, Hadiqa Kiyani to be the
face of the brand. A press conference took place in 'Quiz' outlet of the Mall
of Lahore to introduce Hadiqa officially to the media.
The event was attended by leading media personalities and
magazine editors and was managed and covered by Encyclomedia PR.
The event started with 'Quiz' Brand Manager Nida Naseem's
speech about the brand and its inception and how success followed soon after
its initial launch. Hadiqa while speaking at the event said that 'Quiz' was a
brand, which she could easily relate to. "I have always shopped at 'Quiz'
since August 2010 and the reason behind my affiliation with 'Quiz' is that I
can easily relate with its clothing and style. They are trendy, stylish and
easy to wear. As I call myself a free spirit and love to play with colours,
therefore, I prefer to wear those outfits that exhibit my personality and
'Quiz' is the brand that I can always bank upon."
When asked what her personal style statement was, Hadiqa said
she loved wearing both Western and Eastern dresses as long as she was at
comfort with whatever she was wearing. "I normally make sure I wear
something desi every time I'm abroad to represent my country, even if I'll be
wearing jeans and a casual top at home. So it's all about owning up to what you
are."
"This season, people should be wearing a lot of open,
cool colours and loose kaftans. Summer should be celebrated that way," she
further maintained.
Article from : Daily Times
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